Journal / occasional notes
Thinking out loud, slowly.
Short notes on process, materials, typography and the small decisions that shape a project. No schedule, no newsletter pop-up.
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Process
The case for a slower first week
We have started asking for one more week before the first visual direction. It feels indulgent until you compare it with the cost of solving the wrong problem beautifully.
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Typography
A grid is a promise
In print, a grid tells the reader where to expect the next thing. On screen, it does the same thing at a different speed. The best ones survive both.
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Studio
What we keep from a cancelled project
Sometimes the work does not ship. The research, the conversations and one stubborn idea usually do. We have learned to archive them properly.
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Materials
Notes on paper and screens
A printed sheet forces a decision. A screen invites another version. We use both, in that order, for as long as the budget allows.
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Digital
Small tools, long life
We like software that does one thing and then gets out of the way. This is also a good description of the studio we are trying to run.